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The home page of your Web site, is the most critical page. When
your prospects, and customers arrive on your home page, they need to
immediately find a link allowing them to start their scenario they came
for. If
your home page doesn’t provide such an entry, then they leave the site
and you
missed a business opportunity.
Benefit from our large experience in designing effective
home pages by understanding how easily and at lowest costs, you can turn
your
home page into an effective entry portal for your site visitors to let
them
start navigating immediately your site instead of loosing
straightforward.
Learn and understand, they questions and insights what your
home page needs to provide.
Discover how you can leverage your competitors’ home page to
improve your home page (strategic alignment and strategic
differentiation.
Table of contents
Begin By Asking Three Important Questions Determine Your
Competitor’s Web Strategy Based on Its Home
Page Use the Home Page Link Matrix to Track Competitor’s Web
Strategy Design Effective Home Page for Buyers without Neglecting
other
Site Visitors Avoid Common Home Page Mistakes
About the author: Written by Nicolas Bürki , founder of an European usability consulting
company , recognized online marketing and usability expert, who improved
Web site ROI for many leading global companies and eCommerce sites.
Send me
the extract per email (one
full chapter for free)
Recommendation - Practical Tips
Posted by Marcus Button at Apr 13, 2011 07:43 PM
Different angles on how you can improve your homepage, as other readers wrote already, the strategic process is very effective and easy to apply on a recurrent basis to constantly improve your key landing pages.
Recommendation - Great Report
Posted by Alexander Hopkins at Mar 28, 2011
11:43
AM
This report provides very strategic insights, on how to set up an
effective
hompe page. Especially, the section on how to use competitive Web sites,
it's a
great part. Overall, this report provides a full 360° view on building
an
outstanding home page.
If you are like myself working for a large global organization and
responsable for Web applications, then this report really helps to
review and
improve the most critical page, the home page of your site.
Great report!!!
Recommendation - Interesting Insights
Posted by Timothy Moller at Mar 22, 2011 09:01
AM
Not like other reports, great approach to leverage competitive Web sites,
which was the part that I liked the most.
Recommendation - All you need
Posted by Sandra Hopkins at Mar 17, 2011 04:14
PM
Bullet proven approach, highly summarized on a few pages, great ideas.
Recommendation - Excellent Framework
Posted by Joel Miller at Mar 9, 2011 01:39 PM
How easy it can be to design an homepage, if you have such solide
framework, excellent report!!
Send me
the extract per email (one
full chapter for free)
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Increase Home Page Effectivness at Lowest Cost
Pragmatic & Proven Tips to increase Home Page Effectivness
This report provides very strategic insights, on how to set up an effective hompe page. Especially, the section on how to use competitive Web sites, it's a great part. Overall, this report provides a full 360° view on building an outstanding home page.
If you are like myself working for a large global organization and responsable for Web applications, then this report really helps to review and improve the most critical page, the home page of your site.
Home >
Recommendation - Great Report
If you are like myself working for a large global organization and responsable for Web applications, then this report really helps to review and improve the most critical page, the home page of your site.
Great report!!!