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"Learn the successful design practices from effective Web sites "

Are your internal Web site discussions effective or are they too long, with too little outcome?
In many companies, the internal discussions about Web site design last too long and accomplish too little, with the end-user the real loser. Common factors that create this unproductive environment include: Many and diverse opinions on how the Web site should look, a lack of common language or framework to share individual visions, internal politics and failure to accept best practices in Web site design. This often results in an increased internal effort and higher costs, without increasing the value for the end-user, prospects and customers.

One way to create a more productive environment for a Web site project is to form a cross-functional steering committee. This committee should represent the various interests of the involved business units, geographic markets, brands and key departments, to ensure that the Web site meets the enterprise objectives, rather then only specific business units' objectives. The challenge for members of such a committee is to communicate, share and understand the visions of the other team members. To facilitate this exchange of personal ideas and visions, it is crucial to share a common framework so internal discussions are productive and meet enterprise objectives.

What is the Web Site Design Best Practice Workshop?
It's part of a continuum of services available in the Web Effectiveness Program, which provides focused assistance at key points in the lifecycle of your company's Web sites to:
  1. Ensure that they continue to meet the needs of your business,
  2. Improve their ROI.

Each box is a packaged offering, which can be:
  1. Delivered in a very short time,
  2. Tailored to suit your needs,
  3. Bundled with others as required.
Web Effectiveness Overview (Graphical Overview)
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The Web Site Design Best Practice workshop helps companies build a common base for internal discussion. This workshop focuses on providing best practices through real-life examples. These examples come from Web sites that have successfully implemented the various Web features (such as effective home page design, navigation, product discovery, company profiles, implementation of an online recruitment process and user transactions.). The topics covered during this workshop can be customized, depending on a client's industry and planned site components. During the workshop, screenshots of these best practices sites are presented and commented upon. The major objective of these screenshots is to provide inspiration. This visual support provides a common framework within the internal Web team for discussion of its own approach to developing these features.

After this workshop, attendees have a greatly enhanced understanding of effective Web site design. Thanks to both discussion and visual support of screenshots, they are better able to agree on an approach for aligning their design strategies with proven best practices.

The topics covered during this workshop can be customized for each client in terms preferred industry and coverage of Web functionality and concepts.

Read how we saved our client several weeks of work through the Best Practice Workshop.

Price Basic Configuration: 3′250 US$ or 2′500 Euro
  1. Covered Topics: Home Page Usability, Site Usability (Navigation, Link & Information Structure, General Site Usability, Interaction, Images, Search)
  2. Deliverables:
    1. PowerPoint presentation with annotated screenshots of Best Practices Sites (electronic version, over 100 slides)
    2. One-day onsite workshop and discussion

Other Configurations - Price Range: 3′250 US$ - 5′800 US$ or 2′500 Euro - 4′500 Euro
Prices depend on:

  1. Level of customisation (e.g. industry such as insurance, government, financial, automotive, IT vendors, media, retail, telecommunication, healthcare, professional services, etc.)
  2. Number of additional topics covered (e.g. company/financial information, support, online transactions, account management, support)




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Are your Web discussions effective?
Service Description
Price Basic Configuration
Price Range Other Configurations

Related information
Download Workshop Service Brochure
Read Customer Engagement European Leading Transportation Company
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Related Research Documents
Common Mistakes: Home Page Design
What is the value of Web Site Design Best Practices for a New Site?
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