Designed for executives who are responsible for:
- Developing Web strategy,
- Ensuring that Web sites are effective and easy to use,
- Optimizing the ROI for Web projects and
- Managing complex sites throughout their lifecycle, while ensuring their alignment with the business needs.
The Web / Intranet / Portal Effectiveness Program consists of six modules:
- Web Design Best Practice Workshop: Provides successful real-life Web site design examples and design implementation options,
- Web Usability Review : Determines deviations from Web site design best practices and competitors' sites,
- Web Governance: Reviews Web policies, processes, ownership and enforcement to ensure that business goals can be met,
- Web Quality Assurance: Ensures through workshops, reviews and audits that the major Web project milestones (specification, development and testing) are best aligned with Web site design best practices and company business goals,
- Web Standards: provides actionable Web design standards for business and IT to reduce corporate Web spending,
- Web Analytics Key Performance Indicators: Leverage Web site analytics into effective site improvements.
Features and Benefits of our Web / Intranet / Portal Effectiveness Program
The Web Effectiveness Program enables an enterprise to translate corporate Web strategy into effective Web site design and to measure and manage the effectiveness of its Web sites by:
Assisting the company with its Web strategy and, during the development process, ensuring that the next Web site release is aligned with business objectives. Key measures of success:
- Common language and understanding among the Web project team for making and implementing Web site decisions,
- Increased ROI from aligning the Web strategy with key business goals,
- More meaningful and accurate data to improve both operational and strategic decision-making.
Web Site Design Workshop
This one-day Web best practices workshop aligns your Web team's visions and ideas of successful Web site design. One of our senior analyst presents Web best practices such as for effective online marketing, usability and information architecture using real-life examples (annotated screenshots) of successful Web sites, including such elements as home page design, navigation, successful presentation of company activity, fostering investor relations and online recruitment. During this Web best practice workshop, the analyst will present a number of approaches to Web site design, prompting the Web team to develop a common vision. The discussion and real-life examples help the team members come to a consensus about Web design more quickly, thus enabling them to move on to the important task of implementation.
Web Usability Review
The Web Usability Review is a market-proven, fact-based methodology that provides you objective analysis and actionable recommendations for measuring, managing and improving the effectiveness of your Web site. The usability analysis allows you to leverage your Web site investment by identifying deviations from Web best practices, prioritizing your Web efforts and documenting your intentions for managing the change. In addition, your competitors' Web sites can be analyzed to provide you the competitive online landscape. Such an competitve usability analysis provides additional information to your company's strategic Web marketing team to align or differentiate its Web site from the competition.
Web Governance Workshop
Through a facilitated workshop, experts pass on their extensive knowledge and expertise in the area of Web governance. This process prepares you to gain consensus on governance and keep your Web site policies and processes aligned with your business objectives as you move forward. Our analysts provide you with our proven Web governance framework that outlines the key issues with which you need to deal.
Web Quality Assurance
From the initial brainstorming session about your future Web site to the final test prior to the launch, a senior analyst will provide you with Web best practices. Along with industry-proven expertise in this domain, we provide the benefit of an external facilitator who will help you to speed up your internal web discussions and decisions. Through a facilitated workshop at the beginning of your Web project, we pass on our expertise in successful Web site design and explain how Web site specification can be developed using our Web methodology, with its hundreds of design criteria. The second step consists of validating the client team's Web specification document, which includes functional Web specifications or prototypes, to ensure that it is aligned with corporate Web objectives and that the development team has solid specifications on which to base development. The last step, just prior the site launch, is a check to ensure that specifications are correctly implemented by the internal or external development team.
Web Standards for brand and local Web site
The Web Standards offering helps companies establish "actionable" standards for Business and IT. "Actionable" standards are those that promote awareness, agreement and "buy-in" by all IT and Business stakeholders. Of course, standards must meet the company's Business and IT requirements, but we have observed that it is also important to apply standards to the people and processes involved in the design process. We can either provide you with the tools and expertise you need to develop your own Web standards, or actually design standards based on your unique set of business objectives.
Web Analytics Key Performance Indicators
Web analytics tools are powerful instruments used to constantly monitor site performance. However, these tools provide only quantitative measurements of Web site users' behavior; these need to be interpreted by experts who understand what modifications they indicate. Our analysts will help you determine the appropriate data points to measure and to define your specific Web Key Performance Indicators (KPI). Once the KPIs are measured over a given time, our analysts will help you establish a pragmatic action plan for site improvements based on the results of the KPIs.
